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Career Tips

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How to build your online brand

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How to build your online brand

Effectively managing your online profile and maximising your online personal brand should be an integral part of your job search. There are a number of ways you can leverage your online presence to get on the radar of potential employers and recruiters.


Make your Linkedin profile work as hard as possible to sell your skills, experience and competencies. Maintain an up-to-date profile and ask previous employers or Clients you have worked with to recommend you. Build out your professional network and leverage your connections.


By using your Twitter account in a professional capacity you can build out your professional network and use your feed as a platform to communicate your specialist knowledge and expertise of your industry and discipline.


If you plan to use Facebook as a career tool treat your profile similarly to how you would maintain your Linkedin profile with up-to-date work experience and employer information. Also publish details of your personal interests and activities that could be beneficial in enhancing your profile, such as charitable activities and voluntary work, sports or writing.


Blogging in a professional capacity can help enhance your online personal brand by allowing you to demonstrate your knowledge and expertise to a targeted professional audience. Ensure your content and tone of voice is tailored to the audiences you are trying to reach and update your blog regularly.

Consultative articles

Sell your experience and specialist knowledge to key target audiences by writing professional, consultative articles relating to your industry and specialism. Set up a website to host these articles and also send to key industry publications and websites to try to get them published.


Include links to your online profiles, personal website and/or blog in your email signature when emailing job applications to maximise your exposure.

Engage in professional blogs and Linkedin discussions

Raise awareness of your specialist expertise across your professional network by engaging with and providing commentary on topical discussions and blogs on industry/market developments.

Here at Candidate we specialise in recruiting into both the private and public sector unlike some other recruitment agencies, so get in touch with our team today to find out more about enhancing your personal online brand.

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